Free bounce rate calculator
Calculate bounce rate and pages per visit from your visits and single-page visits. Free, no signup, runs in your browser.
Result
How it's calculated
Bounce rate is single-page visits divided by total visits. If 400 of 1,000 visits end on the first page, the bounce rate is 40%.
Read it in context
A high bounce rate isn't always bad. A blog post that answers a question and sends the reader away happy counts as a bounce. It matters most on pages that should lead somewhere, like a pricing or signup page.
Compare bounce rate by source: a post that brings curious visitors will bounce more than your email list. Tag links with the UTM link builder to see it by campaign.
Questions
What is a single-page visit?
A visit where the person viewed one page and left without viewing another on your site.
Is a lower bounce rate always better?
Not always. For content pages a bounce can mean the visitor found what they came for.
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