Free conversion rate calculator
Work out your website conversion rate from visitors and conversions, and see how many visitors you need to hit a goal. Free, no signup.
Result
How it's calculated
Conversion rate is conversions divided by visitors, as a percentage. If 1,000 people visit and 25 sign up, the rate is 2.5%.
What counts as good
It depends on what you count and where the traffic comes from. A newsletter list converts far better than cold traffic from a social post. Compare channels against each other and your own past numbers rather than a single industry figure.
Measure it by channel
A blended rate hides what's working. Tag every link with a campaign (the UTM link builder does it) and compare conversion by source.
Questions
Should I use visitors or sessions?
Pick one and stay with it. Visitors is the usual choice for signups, because one person returning three times still signs up once.
Why is my rate so low?
Low traffic quality, an unclear offer, or a long form can all do it. Test one change at a time with the A/B test calculator.
Want to see this for your own site?
agentlytics counts visitors, conversions and campaigns without cookies, and your AI agent can read it.
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