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Practical writing on analytics, funnels and working with AI agents. RSS
UTM tracking explained: what the parameters mean and how to use them
What UTM parameters are, how utm_source, utm_medium and utm_campaign work, a simple naming scheme, and the mistakes that quietly ruin your attribution.
October 4, 2026 · 5 min read
Conversion funnel analysis for small sites: a practical guide
How to choose funnel steps, read the drop-off between them, and decide what to fix first, with a worked example and a simple way to track it on your own site.
October 4, 2026 · 6 min read
Sudden drop in website traffic? A checklist for finding the cause
A step-by-step checklist for diagnosing a sudden fall in website traffic: broken tracking, one lost channel, seasonality, search changes, bots and deploys.
October 4, 2026 · 6 min read
What is an MCP server? A plain-English guide for people who run websites
What the Model Context Protocol is, how an MCP server lets an AI agent use your tools and data, what to check for security, and a real analytics example.
October 4, 2026 · 6 min read
Tracking conversions without cookies: A practical guide
How to measure conversions without cookies, using UTM, event tracking, and tools like agentlytics.
October 4, 2026 · 3 min read